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The first LED project of FETON

Time: 2012-03-01

In May 2012, FETON started the first consultant project, provided analysis for the Top 1 Ceramic COB LED manufactuer in China and resulted a best-selling product.


Many people may thought that the most imporatnt thing in the whole process of selling LED products is making perfect products, finding correct clients and try to pursading them or their corporations to buy LED products.


But why clients need to buy your products? What is the value can you bring to him? Few peolpe ever thought like that.


Actually the correct process should be reversed.



Then we will introduce briefly to help you better understand the concept of color rendering.


Clear the advantages in the field of LED


For enterprises, positioning should be the first. Only when an enterprise knows the advantages and disadvantages can it find the direction of the market.


The concept of positioning is to clarify the secific needs of some clients in the markey, and to meet this part of the demand in a different way from competitors. 


That means, enterprises need to answer the following four questions:


* Who am I?

* Who are the clients?

* What are their demands?

* Who are the competitors?


Find the correct clients


Due to the limitation of enterprise resources, we can never satisfy all clients, so we have to find the most suitable clients and meet their needs.

 

That means, enterprises need to answer the following four questions:

 

* What are the attributes of the clients?

* What are the characteristics of clients' behavior?

* What are the motivations and preferences behind the behavior?

 

Then we will introduce briefly to help you better understand the concept of color rendering.


Identify their demands


 After receiving the inquiry, the sales will always give the quotation as soon as possible. But in fact, what clients need more is professional advice and solutions.

 

Demand is often hidden behind expectations. We can only achieve a win-win situation from a professional perspective to help clients discover the real demands.


Match the products


The last step in sales is providing clients with products based on the most cost-effective solution.

 

Turning ideas into specific products and actual benefits is our value to both manufacturers and customers.